Wednesday, April 13, 2011

Most Expensive iPhone App

The most expensive iPhone app ever sold was one aptly called “I Am Rich”—one of the first apps to be offered on iTunes. It consisted of a small icon with the subtext “I Am Rich.” Clicking on the icon would fill the screen with a large, ruby red gem on a red and black background. The purpose of this app, as stated in the product description, was to let your friends and acquaintances know that you have a whole lot of money. It also included what the developer, Armin Heinrich, called a “secret mantra” that you could use to stay rich and healthy.

The price for I Am Rich was set at $999.99 before it was pulled from the App Store.

The problem, of course, is that of the eight people who purchased I Am Rich, at least one only clicked “buy” to see what would happen. Imagine his dismay when he discovered that his wife had enabled one-click purchasing (or so he said) and he had just spent $1000 on what he’d thought was a gag.

So Apple pulled the plug on I Am Rich, ending its brief career as the world’s most expensive iPhone app.

Of course, that left room for a new most expensive app—and Lextech Labs were more than happy to fill the void. Rather than sell an app whose sole purpose was to cost a bucketload of cash, though, Lextech Labs’ iRa Pro actually does something.

Intended for security professionals who need to maintain unlimited mobility, Ira Pro allows users to monitor IP-based surveillance equipment. The app interfaces with a video management server to provide that extra sense of security that comes from knowing that you can always check in on whatever it is you’re protecting. I imagine this will be quite popular in casinos.

The most expensive iPhone app on the market sells for $899.99. Another version of iRa, iRa Direct, costs significantly less at $499.99 but only allows direct interface with the cameras rather than a video management server.

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