Movida, a London nightclub catering only to the most affluent, has just launched Flawless, the most expensive Christmas cocktail in the world. At £35,000 (over $71,000 USD), Flawless is several times the price of Trader Vic’s Mai Tai, the former most expensive cocktail in the world (£750, over $1,500 USD). The cocktail’s less exciting ingredients include Louis XIII cognac (around $1,500 per bottle), Cristal Rose champagne (around $700 per bottle), angostura bitters ($100 to $200 per bottle) and brown sugar (a few bucks for a bag). These are, after all, things you would expect to find in such an expensive cocktail. Even the 24-karat gold leaf flakes seem a somewhat perfunctory offering for such a steep price. Maybe it’s the 11-carat white diamond ring resting in the bottom of the crystal glass that makes Flawless so expensive. Maybe it’s the security guards who not only watch over Flawless’ preparation but also watch over your table until the cocktail is finished, making sure that everyone knows that you just dropped tens of thousands of British pounds on the most expensive cocktail in the world. Or maybe you’re just in a giving mood. It’s Christmas, after all.
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